Selling or buying a technology business
Contracted recurring revenue is the whole conversation.
If you own one
Thinking about selling your technology business?
Managed service providers, software businesses and IT firms are valued on recurring revenue quality above everything else — contracted MRR, churn, and gross margin on the recurring line. Project and hardware resale revenue is worth far less per dollar. Owners who can present those separately, with real churn data, consistently attract better buyers.
What raises the price
- Contracted monthly recurring revenue with documented churn
- Gross margin on the recurring line, tracked separately from projects
- A customer base spread across many accounts
- Technical staff and account managers with tenure and agreements
- Documented systems, tooling and security practice a buyer can inherit
What a buyer will discount
- Revenue dominated by projects and hardware resale
- Churn that has never been measured properly
- A founder who is also the lead engineer and the salesperson
- Customer agreements that are informal or long expired
None of this is a reason to wait. Most of these are fixable, and knowing which ones apply to you is exactly what a valuation is for.
What is my technology business worth?
Nine questions, an indicative range on screen, and a scorecard showing which value drivers you already have and which are costing you money. No cost, no obligation, and nothing is published.
Get a free valuationPrefer to talk it through first? Use the form below — it reaches a person, not a queue.
If you want to buy one
Looking to acquire a technology business?
Interrogate the split between contracted recurring revenue and project work, then the churn figure, then the gross margin on the recurring line. Technical staff retention decides whether any of it survives the first year.
Not sure you are ready to compete? Take the readiness check — two minutes, and it tells you exactly what sellers compare buyers on.
Get told before it is listed
Most good businesses in this sector are placed with a prepared buyer before they are ever publicly advertised. Buyers on file hear first. It costs nothing and commits you to nothing.
Register what you are looking forStart the conversation
Tell us which one you are
Whether you own a technology business or want to buy one, this is the same first step: a short, confidential conversation with a person who has done this before.
- Read personally — never a shared inbox or an auto-responder
- Confidential. We do not contact your employees, customers or competitors
- No cost and no obligation to do anything with the answer
- You can leave anything blank and fill it in later
Handled with care and discretion
Everything you send is treated as confidential. It is read by the person you addressed it to, used only to respond to you, and never sold, shared with foreign entities or used for unsolicited marketing. We do not contact your employees, customers, suppliers or competitors.
Want it in writing first? Say so and we will send a non-disclosure agreement for signature before anything specific is discussed. Plenty of owners prefer that, and nobody is offended by being asked.
Submitting this form does not create a legally binding agreement, an engagement, or a confidentiality obligation on its own — it starts a conversation. Anything binding is a document both sides sign.
Questions owners actually ask
Technology, Software & IT Services: the questions we get
How do I sell my MSP or IT services business?
By presenting contracted recurring revenue, churn and recurring gross margin cleanly and separately — that is what determines both your price and which buyers will compete. We prepare that with you and market the business confidentially.
What is my software or MSP business worth?
Recurring revenue quality drives it: how much is contracted, how sticky it is, and what margin it carries. Project revenue is valued quite differently. The valuation is complimentary and confidential.
Who buys technology and MSP businesses?
Strategic acquirers and regional consolidators, private equity platforms, and individual buyers with lending support. Recurring revenue is what brings all three to the table.
Related business types
Also in service & recurring-revenue businesses
Start with a number, not a decision
A complimentary, confidential valuation tells you what your technology business would be worth today and what is holding it back. Whether you act on it is entirely up to you.